The Human Side of SEO: Writing for People, Not Just Algorithms
We’ve all read blogs that feel robotic-stuffed with keywords, stiff sentences, and no personality. That’s the old way of doing SEO. Today, search engines reward content that’s actually useful to people.
Take this line: “Best affordable SEO services in India for small businesses needing SEO services.” It’s awkward, repetitive, and instantly forgettable. Keywords shouldn’t ruin readability; they should blend in naturally. If it doesn’t sound right when spoken aloud, it won’t work online.
Google’s updates now prioritize people-first content. When someone searches “how to grow my business online”, they’re not looking for jargon. They want clear steps, relatable examples, and writing that feels approachable. The more your words help people, the more search engines reward you.
That’s where storytelling comes in. Instead of saying, “Video content improves engagement,” you could say, “A bakery I worked with started posting short frosting videos, and their comments doubled in a week.” One is a bland fact. The other is a story that sticks.
Writing for humans doesn’t mean ignoring SEO. Structure, keywords, and clarity still matter, but they’re just the stage. The real performance is your tone, your clarity, and the value you deliver. Write like you talk, keep paragraphs short, focus on why someone searched, and add a touch of personality.